Ever since the advent of the ‘new normal’, event organizers are exposed to the brutal challenge of conducting events. That can immerse the audience like they would in a live event.
According to studies, audience engagement is the biggest challenge that virtual event organizers have to deal with. Prompting interactions being the second.
Moreover, with everything happening online, feeding distractions is rather easy. Hence, the urge to introduce strategies that can seamlessly fetch audience engagement is budding in event organizers.
So, if you are done with your perpetual encounters with virtual events and are on a hunt to find out new ideas that can give results, keep reading.
Top 5 Ideas For Engaging The Audience In Your Next Virtual Event
Display Attractive Content Via Social Walls
The incapacity to transform the role of an offline audience to online properly is the reason why some virtual events lack interactions and engagement.
Hence, showcasing a social media wall in social virtual events can play an important role. As it paves way for an entirely different world of communication and attention. Your attendees are encouraged to move out of the shadows and take part in conversations that build connections that matter.
Improve Interactions With Polls
Polling is an impactful way to keep the audience hooked. It makes way for two-way communication and keeps the audience hooked for more.
Knowing your audience can help you have a better understanding of their needs and interests while you can cater to them efficiently.
According to statistics, 81.8% of virtual event organizers take advantage of polling to amplify brand-user interaction.
Taking polls pre-event can make you more relevant and your attendees will better connect to you which further improves the scale of your event.
Set Up Virtual Photo Booths
Virtual Photo Booths can make your event fun and memorable by improving your attendees’ experience.
People attending the event without a doubt miss taking pictures of them at the event. While nothing can replicate the feel of a live event, organizers must take their chances. To get close to it by setting a virtual photo booth in place.
Although, people get excited to click themselves, share the picture on their social media handles using the exclusive event hashtag, and subtly poke other guests to also do the same.
Play Quizzes And Fun Games
Although, we have all played quizzes and puzzles and have loved them so much that it gets difficult to not think about them in the future.
The biggest advantage of playing games is the interaction that takes place amongst the attendees. They are excited, attentive, and hooked on the activities that they are made part of.
While on the organizers’ end, they can spread the word about their business. In a hassle-free manner and create an impact on the attendees’ minds. We all might just agree that information is better understood with visuals and relevant conversations.
Perhaps, playing games and quizzes around the intent and flow of the virtual event can work to be a mesmerizing way to encourage the curiosity of the attendees while it gets easy to keep track of engagement.
Additionally, you can also keep rewards to uplift the participative spirit of the audience.
Showcase Compelling Content
Regardless of how well your event is planned, content is the only thing that can help you have an edge.
Fetching the attention of the attendees and holding onto it till the end of the event, is surely a gruesome task. Here, displaying content that adds desirability to your attendees. Sparks their curiosity, and keeps them engaged throughout, is mandatory.
Visuals, especially in a video format, easily capture the audience. That is why 61% of marketers leverage them to initiate interactions.
Although, design your content and include polls, memes, etc. To ensure that audiences are well entertained throughout the event.
Over To You
87% of the marketers give credit to the opportunities created by virtual events to be a major factor in their success.
This being a rather colossal figure is expressive of the fact that virtual events do not just hold a major stake in the conduct of the business in the ‘new normal. But also that the intent of the organizers, as well as the attendees, has changed drastically.
Incorporate these ideas to successfully boost the virtual event engagement of your audience and amplify your business.