Corporate giving not only helps the community but also helps the company along with its employees. When your business tries to help the community then people in the community will gain trust from your business and they will try to connect with you to support your positive cause. Thomas Kane is one of the best examples working as Managing Director at Merrill Private Wealth Management, outside of his work, he lends much of his time to supporting various charitable causes, including serving as President of Friends of the IDF. Thomas Kane Chicago is also helping new businesses to overcome the problems and provide them better growth for the future.
Here are 5 benefits of Corporate Giving:
Increase Employee Engagement and Productivity:
When your corporate business is passionate about giving back to society to make a better place for living then 78% of their employees will get encouraged by this and will want to support their company in giving back. Charity giving or donation events will require their employees to get involved so that they can help to create deeper connections and will also help in increasing employees’ engagement in the company. The increase in engagement of employees in your business can help to increase productivity and business results.
Improve Brand Awareness and Reputation:
“Many business leaders are seeing the relationship between long term success and sustainability, and that’s very heartening,” said Jacqueline Novogratz, founder and CEO of Acumen, a non-profit global venture capital fund whose goal is to use entrepreneurial approaches to address global poverty in developing countries across Sub-Saharan Africa, South Asia, Latin America, and the United States.
When your business is actively participating in helping society and giving back to them then it will attract more new customers and along with new customer’s it will also help in improving your brand image. The more you work to support your community, the greater your brand perception will be.
When your company is taking initiatives to help others then more people will try to connect with your business to support your positive cause and it will help you in increasing your business reputation in the market.
Attract Top Talent:
Research says that about 65% of people who are searching for a job or employment will give their first priority to a company that is socially active in supporting their community. Employees are well aware of their talents and where to use those talents are measuring the success of their careers and the businesses they work for in both advancement and positive impact on the world around them.
When you position your company as a socially and environmentally responsible organization then you can attract lots of top talent for your organization who will be happy to work with you.
When your business is active in participating in providing a donation to any charity or any other organization to help their community to make it a better place to live, then people in the community will try to connect with your business. They will also bring more people along with them to support your cause and they will also help in providing recommendations of your business to others. Your positive cause will attract new customers to your business which will put a positive impact on your business sales.
There are so many ways for a domino effect of good things to happen from your positive work of helping others. One notable benefit to your company is a tax-deduction. When a company donates to a charity or a non-profit organization then they can get a tax deduction but for that, you need to follow some guidelines provided by the government.