Millennials or the so-called smartphone generation are the primary audience for every app maker and marketer out there. Application entrepreneurs want to start their application business with many ideas floating in their minds. However, what bothers them is how to get the audience for your app to be mostly Gen X and keep them hooked on it. While this is the story of app entrepreneurs, getting the right audience for on-demand apps is really easy if you have a well thought out targeting plan. Considering that millennials are the largest segment of mobile device users, it is a prerequisite that you consider their perceptions, needs, behavior, how they interact with mobile applications, etc. So this article post tries to uncover some of the essential facts to keep in mind when engaging Gen X in applications.
1 Millennials are looking for something new and unique
If you dream of making your app insanely popular like Pokemon Go, Snapchat, Uber, or Pandora, you need to take ideas from them or start mimicking what they did. What you need is a completely unique utility or service application idea or a spin on an existing idea. Even if that seems uncertain and risky, protect your app development idea by validating the MVP (Minimum Viable Product) up front Ubereats clone.
2 Responding to millennial urges
Try to address the pain points of your target audiences and respond to their urges with the on-demand app. The people he is targeting are from a hyperactive generation that is overly sensitive to everything. Messy experiences, poor range of services, slower loading time, complex payment are some of them. Therefore, make sure that the application you are creating has the potential to dispel those bad experiences and meet your expectations. It is essential that you identify your main problems, needs and urgent desires and bring something unexpected to satisfy them.
3 millennials prefer super convenience in whatever they get
While some want food delivered instantly to their homes, others want a taxi to pick it up in just a minute. Different people, different needs, but everyone wants the maximum comfort to get a service as quickly as possible. That’s the psychology of convenience and it always works for the new generation. If you are offering something on demand through the app, it should be faster and solve the user’s problem in the blink of an eye. Only then can your newly created app become an eye-catcher among the larger audience.
4 Interactions on social networks are essential for them
This is how Gen Y people live and work today. Everything from hanging out with friends, taking pictures to going on a tour or movie show, everything needs to be shared on your social accounts. Millennials are going social and you need to take advantage of massive social platforms to target your application to the right segments. Keeping target users engaged through social media pages helps improve the organic reach of the app and attract new users. Therefore, leveraging social platforms wisely keeps the interests of millennials hooked on the app and increases the chances that their peers will be influenced to join the app as well.