How to Write Content for Your Infographics

Do you know what else could stop your infographic from succeeding except bad design? voluminous graphical copy.

In this situation, design may perform a fantastic job of grabbing the reader’s attention right away. Long copy that clogs up your design, however, will have the exact opposite effect and turn readers away.

Why? because it makes the infographic harder to read.

Therefore, it makes sense to inquire how to create an infographic that not only engages readers but also effectively conveys your idea. And to help you with that, we have put together this tutorial that outlines 5 basic stages for creating an understandable infographic copy that will aid in the creation of a successful infographic design.

Let’s get going.

But First: Understand the Purpose of the Infographic Copy

The goal of the copy must be clear to you before you begin producing an infographic. You can better inform your writing by doing this.

Infographic copy is mostly in charge of:

• supplying the infographic design’s narrative arc for the tale you’re attempting to tell
• Including enough background to the material you present

It’s important to keep in mind that you don’t require lengthy, wordy sentences because the infographic copy’s role is mostly a supporting one. Top CHRO events are focussing on utilizing infographics for businesses.

Additionally, you should ensure that your material is simple to understand. Short sentences and plain language will aid in that.

5 Simple Steps to Write an Infographic

Let’s now go over the procedures you must follow:

Step 1: Establish Specific Goals

Your infographic’s goals will depend on two factors:

• The infographic types
• The infographic’s design

Let’s examine each in greater depth.

The infographic types

In essence, there are various infographic types, each with a distinct goal.

For instance, a how-to infographic usually delves deep into outlining the processes for the subject it addresses. Similar to this, a timeline infographic emphasizes the many dates in a process or topic’s history.

These infographic styles serve various purposes; thus, it makes sense that their designs would vary as well. Therefore, the copy needs for each infographic vary.

The infographic’s design.

Remember: Your process and preferences will determine whether the infographic design or the copy comes first. Whatever the situation, having a basic design sketch on hand will help you produce copy that works with the design.

The design is crucial in influencing the content of your infographic. For instance, you’ll always require a different copy for a flowchart infographic than you would for a comparison infographic.

Step 2: Establish the Voice of Your Infographic

Get your brand voice guidelines before you go down to develop the copy for your infographic.

This is crucial to ensure that your writing reflects your brand voice. After all, if your brand voice is polite and professional, you don’t want to be amusing in your infographic.

The font size of the infographic’s text is another important consideration. This will make it easier for you to decide where to place line breaks and whether you need to shorten your material.

It’s as difficult as digging a well to write a well-researched assignment on the topic of marketing.

Step 3: Create the heading

When discussing how to write an infographic, you should start with the headline because every infographic does.

The top headlines for infographics are:

• convincing and
• Explicitly state the value proposition of the material

The aim? is to persuade readers to read by providing a solution to the age-old query, “What’s in it for me?”

Use your headline to describe the subject matter of the infographic and its distinguishing features.

So how do you create a title for an infographic that grabs attention? Your draught a number of them so you can choose the best one.

Keep the following advice in mind as you proceed:

• raise interest. Don’t completely draw back the curtain; just let a glimpse
• Use verbs that inspire action or are action verbs. Examples include “learn,” “dig in,” and “leap”
• create an atmosphere of urgency. Use phrases like “now,” “X minutes,” and “don’t miss out”

Step 4: Create a subheading

Infographic headlines frequently include a subtitle or subtext to go with them.

This subheading is in charge of drawing readers in more. How? by outlining their expectations and providing some background information.

To achieve this, provide a pertinent query that preys on the reader’s problem before providing the solution. Alternatively, be original and offer a quotation from an authority on the subject.

Step 5: Work on the body copy of the infographic

Depending on the type of infographic you’re making, specific copy requirements may apply.

An overview of each style is given below, along with tips on creating infographic copy for it:

• mixed-type infographic charts. To explain the charts and graphs in this infographic format, you will need an additional copy. Keep such copy brief; ideally, each data visualization should only require a few words. You might also need to create some context-sharing subtext that appears beneath the title, depending on your design.
• informative infographics or a list. Write copy describing the essential points of your topic after you’ve highlighted them.
• infographic timelines. Note the chronological information regarding your topic. After that, give them some context.
• tutorial infographics. List the steps in the process that your infographic will cover. Then, give as many crucial details in the fewest words possible.
• charts with flow diagrams. To introduce the following option in the flowchart, provide clear subheadings. You may also need explanatory language to clarify the selection, depending on your design.
• infographics for comparisons. These are also text-heavy infographics that show how to do something. To emphasize the differences and similarities between two or more subjects, write a comparison text.
• geographic infographics. These infographics depict geographic information using maps, so you mainly need brief, descriptive text.
• infographics with photographs. Create supporting material to elucidate the facts and subtext to reveal the data’s source.
• ​​infographics with a hierarchy. Information on a topic is stacked in this sort of infographic. Make sure to order the material appropriately when you compose them.
• infographics with a single chart. These infographics show statistics on a topic. Therefore, to further explain the graphical data, you will once more need an explanatory copy.
• infographics with numbers displayed. Since these infographics provide numerical data, it is up to your prose to provide the remainder of the explanation, so make sure it is concise and clear.
• infographics about anatomy. Before you create the infographic’s copy, you must understand the topic as it is presented in the infographic. In your writing, describe the subject’s composition without going into excessive detail.
• a visual resume Just enough copy is required here to provide the background. You need a readable language that provides information for specific sections of this infographic, such as the experience part. So, think about organizing it into bullet points and hiring services like contentmajestic to help you with this.
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